Changes in the Marketing Environment Essay

In recent times, from an economic surroundings perspective, people are getting more affluent, even in ternion world countries like Vietnam, the teener generation are more evoke in spending on the latest fashion and gadgets, like iPods. audio marketers susceptibility neediness to include tele peal set de qualitys which allow for self-expression, hence supply to the younger people seeking to carve out their own identity. For example, young girls in Japan like to stick m each shiny crystals on their rallys as they see it as a form of beautiful art. strait marketers can cash in on this growing trend by offering phones which defend suitable surfaces for crystal gluing, and they might want to excessively get word having a tie-up with a suitable bead telephoner in order to have a package selling the crystals unneurotic with the phones. An important marketing strategy in catering to the changing semipolitical environment would be cause-marketing. It is by cause-marketing that phone marketers can reassure the macrocosm that they are socially responsible, even in the midst of increasing wrong behaviour existing in society. Cause marketing might be the determining factor which might set a phone or a brand of phones apart, especially if customers have the same perception of 2 brands of phones and are undecided which to choose.Phone marketers can follow Motorolas rifle whereby they produced a red razr phone to come along awareness of aids, which was highly successful. other important marketing strategy is for the marketer to observe the changing demographic forces and decide which target group they can focus on in order to make the most profits. Quite a few countries in the world are facing an aging population, like Japan, China and Singapore. This might be a honorable target market to go into, by manufacturing phones which are suited for older people like by having bigger screens and more user-friendly buttons. Technological forces are constantly chan ging, and a good marketer would be able to foresee what kinds of functions people might want in their phones. Marketers might want to research about what form of enjoyment is capturing people and cater to these needs.Sony Ericsson realised that music was slowly becoming an inviolate part of peoples lives, no matter what age and produced the walkman phone series which was highly popular. The path to success and its maintenance depends very untold on a phone marketers resellers and suppliers, hence phone marketers should engage in tie-ups with them both. A phone marketers resellers unremarkably consist of telecommunications companies.Marketers can offer to sell their phones at a frown price to these companies, and in exchange, persuade them to offer more attractive or cheaper line subscription packages when customers purchase the phones of the marketers. Marketers should constantly source for more efficient and cheaper suppliers and sign a long-term contract with them. Marketers might also want to consider suppliers based in China or India, as labour in such countries is known to be one of the cheapest, yet efficient, in the world.Lastly, marketers should always keep an eye out for aspiration and continually check on other phone marketers strategies and phone pricing. Marketers should also be aware that competition non only lies with other phone marketers, but in any company that has to do with providing entertainment or convenience to people. For example, Apple is not a phone manufacturer, but it is beginning to slowly capture the phone market due to its iPhone. Phone marketers might want to produce phones which have the capability to rival such phones, or if they are unable to do so run a major advertisement campaign to promote their phones against other rival phones, so as to hopefully mould the in the public eye(predicate)s thinking into their liking. Alternatively, phone marketers can also liaise with major entertainment companies like Apple or Cr eative to work together to produce quality phones or gadgets to capture a major dowery of the phone market.