Product Management and Samsung Essay

From Gallop to Run Samsung started in 1939 in southwesterly Korea. In 1960 they started producing calculators and black and white tvs by write other cross technology. In 1993 Samsung unveiled a new management. Their refinement was to dethrone Sony as the biggest electronics consumers brand. Samsung wanted all its fruits to pass the scream test. The interbrand list ranked Samsung in 2012 at the 19th place merely the 2012 list ranked Samsung on the 9th place. A quote from the interbrand website is Samsung is one of the biggest successes of 2012, marked by a meteoric 40% rise in brand value. Samsung reached its goal to become more famous then Sony, with Sony staying 30 places behind Samsung. Samsung has plans to go further in developping mobile devices which can relate to home devices. Samsung Technological History Key person Lee Kun-hee From impersonator Brand to harvesting Leader Hiring of new designers New productions-bold beautiful guileful stylishLifestyle works of ar t=New interpretation of electronic use Strategy variety of strategy =Expensive and stylish =product Is Samsungs product development process node-centered? Team-based? domineering? Samsungs product development process is team based. They develop a lot of products at the same time. All the products are developed by specialized teams of designers who figure out the product from start to finish. However they have combined their approach with the customer centered approach to gain a competitive edge by getting new products to the market faster. This is probably why BusinessWeek places them higher on their list of most innovative companys every year. Samsungstechnological History New management New goal Change of target groupHigh-end user High investigationsCustomer-centered Completely new products do to solve costumers problems Wow effectTeam based 1 team of designers/developers from start to finish A little bit late on the market but with recrudesce quality than competitors High qu alitySystematic Collects ideas from customers, employees etc. Innovative products. Small selection out of many ideas Product Life Cycle and challenges for Samsung Short PLC Freshest innovations Must be faster and better than the rest Stay focused on the needs, wants & demands of the customer Questions? Will samsung probably achieve its goals in markets where it does not dominate such as smartphones?